After weeks of cryptic posts, family photos and speculation about another surprise music release, Drake is finally ready to reveal what “FOMO” is.

The Toronto superstar’s mysterious Fear of Missing Out project is set to premiere tonight, Sept. 15, at 9 p.m. ET, with Drake describing the release as “a not so short film directed and scored by the family.”

That description answers one of the biggest questions surrounding the rollout: FOMO is officially a film.

But it does not answer everything.

Despite weeks of speculation among fans that Drake could be preparing another album, mixtape or major music release, the rapper has not announced a FOMO album or standalone single. The fact that he says the film has been “scored by the family” leaves music at the center of the project, but exactly what that score contains remains unknown heading into the premiere.

For now, anything beyond the film itself remains speculation.

Drake Calls FOMO ‘Self-Funded Surrealism’

Hours before the premiere, Drake offered his clearest explanation yet of what he wants FOMO to represent.

“This is self-funded surrealism,” Drake wrote while describing the project as a story about making the most of a single summer. He framed the film around taking chances, recognizing the people who matter and refusing to wait for someone else to change your life.

Drake also used the announcement to address the state of hip-hop and music videos, writing that people continue to say the genre is dying and that audiences no longer care about traditional visuals.

He disagrees.

“I still care,” Drake wrote, comparing his enthusiasm for FOMO to the energy he had while making the video for his 2009 breakthrough hit “Best I Ever Had.”

That statement gives the project a larger purpose than simply extending another album rollout.

Drake appears to be treating FOMO as a major visual project at a time when traditional long-form music videos and artist-driven films occupy a much different place in the streaming era.

Weeks of Mystery Finally Lead Somewhere

The rollout began Aug. 12 when Drake unexpectedly posted a collection of old family photographs under the caption “FOMO 2026.”

At the time, he offered virtually no explanation.

He followed that with an image resembling the back of a CD jewel case displaying the words “FEAR OF MISSING OUT,” immediately sending fans into speculation about whether another Drake album was coming.

Then came the date.

Drake posted “SEPT 15 YOUTUBE 9PM EST,” but still stopped short of explaining what audiences would actually be watching.

The uncertainty produced exactly what the title suggested.

Fans began trying to decode every clue, with theories ranging from a new album and deluxe release to another Scary Hours project, documentary or tour announcement.

It wasn't until Sept. 12 that Drake finally identified FOMO as a film.

The Trailer Keeps the Mystery Alive

Even the official teaser reveals relatively little.

Drake is shown piloting a bright neon-green speedboat across the water as a woman's voice introduces the idea of two possible versions of a person's life—one shaped by avoiding risk and another shaped by pursuing what that person truly wants.

The imagery is cinematic, but it doesn't clearly reveal whether FOMO will function as a narrative film, a collection of music videos, a documentary-style project or some combination of all three.

That ambiguity appears intentional.

Drake has said the film is “directed and scored by the family,” emphasizing the involvement of his inner circle without revealing a conventional list of creative credits ahead of the premiere.

The word “scored” has naturally fueled theories that unreleased music could appear.

It could.

But Drake has not confirmed it.

There is no announced FOMO album, no official tracklist and no confirmed standalone single connected to tonight's premiere.

Drake Keeps Turning Releases Into Events

The rollout fits a pattern Drake has increasingly embraced: making the announcement itself part of the entertainment.

Rather than simply posting cover art and a release date, he has spent weeks leaving clues and allowing fans to build theories around what he was preparing.

FOMO arrives only months after Drake released three projects—Iceman, Maid of Honour and Habibti—simultaneously in May.

That unusually active year has helped fuel the belief that another musical release could be hiding behind the FOMO campaign.

But heading into tonight, Drake has made only one thing official.

Fear of Missing Out is a film.

Whatever else it may contain will be revealed when it premieres at 9 p.m. ET.

Until then, the album theories remain exactly that: theories.