Jesús Ortiz Paz bought a 2003 Ferrari Enzo in the room at Broad Arrow’s first Quail sale during Monterey Car Week and paid $10,675,000 including the buyer’s premium. Hammer talk was $9.7 million; ten percent on top is how auction houses turn a bid into a line item. He is JOP, lead voice of Fuerza Regida. The catalog called him a millennial collector. The lot was the most expensive car of a $97.4 million two-day sale, 159 of 186 cars sold, no reserve on the Enzo. Nero D.S. outside, Rosso leather in — one of three in that reverse of the usual red-car fantasy. About 13,200 miles. Ferrari Classiche certified in 2026, original parts, an $80,000 service and detail in the last ownership. That mileage is high for the new $10 million Enzo club. Other 2026 sales that cleared ten million had odometers in the hundreds or low thousands. He paid anyway.

The Enzo is the last analog flagship a lot of people still mean when they say flagship: 6.0-liter V12, 651 horsepower, 485 pound-feet, six-speed automated manual, rear drive, no hybrid apology. A dozen or so Nero cars came to the United States. Three got the red cabin. That spec is the rarity. The miles are the argument. Supercar Blog shrugged at ten million for a car that has actually been driven. The room did not shrug.

Why this buyer is the story

Monterey week has always been old money and new money in the same paddock. Broad Arrow putting a regional Mexican star on the top lot is the market admitting the paddock changed. Fuerza Regida packed rooms while the Enzo was still a poster. The check is how those rooms look on a docket in Carmel. He did not need the car to prove the streaming numbers. The car is what you buy when the numbers are already loud.

Classiche papers are Ferrari saying the car is still itself. Thirteen thousand miles is someone saying the car was used. Those two facts together are why the price looks either brave or sloppy depending on whether you collect garage queens or you collect the shape. JOP collected the shape.

The week around it

A 2025 Bugatti Mistral went for $8.8 million in the same sale. Nine world-record auction prices, the house said. The Enzo still led. Seven Enzos have now broken $10 million at public auction, all in 2026 on one results table. Yellow Mecum Kissimmee at $17.9 million with 645 miles still sits at the top of that ugly rich list. Black and red and 13,200 miles is a different bet: that the spec outruns the odometer.

He left Monterey with a V12 that predates his first hit and a receipt that will follow him longer than the encore. Regional music buying Prancing Horse hardware is not a novelty if you have been in the building. It is only a novelty if you thought the building still belonged to someone else. The Enzo does not care who sings. It cares whether the next owner keeps the Classiche file clean. $10.67 million is the chorus. Nero over Rosso is the hook. The miles are the verse nobody wanted to sing and he bought anyway.